http://www.mktpodcast.com/mktcast Planet Central MKT Podcast Tue, 30 Oct 2007 15:22:17 +0000 http://backend.userland.com/rss092 en Demand Generation is the latest marketing buzz phrase to be taken over by internet specialists who know next to nothing about integrated marketing. Demand Generation PDF http://www.mktpodcast.com/mktcast/2007/10/30/demand-generation-4/ Demand Generation is the latest marketing buzz phrase to be taken over by internet specialists who know next to nothing about integrated marketing. Demand Generation PDF http://www.mktpodcast.com/mktcast/2007/10/24/demand-generation/ Taglines. They're the Holy Grail of the marketing world. Five words or less that must sum up an entire corporate personality. Does yours stand out among the thousands of others out there? Can it? http://www.mktpodcast.com/mktcast/2006/10/10/taglines-worth-all-the-trouble/ Well, it’s political season again and, once again, the negative campaigns are all around us. In the midst of all the ugliness, one particularly nasty campaign stands out. http://www.mktpodcast.com/mktcast/2006/09/11/political-season-has-begun-again-oh-joy/ The last good jingle I heard was for 7-Eleven on the radio about 10 years ago. They were launching a coffee that would help them stand up to the onslaught of Starbucks. This was a great jingle. I was humming it all day. Haven’t heard a good one since. This week ... http://www.mktpodcast.com/mktcast/2006/08/26/lets-bring-back-the-jingle/ With so many vying for the consumer’s attention, having a consistent brand message is more important than ever. So why do so many companies jump around? This week we’re lamenting the lack of branding discipline and saluting one very successful company that attributes it’s incredible success to just that. http://www.mktpodcast.com/mktcast/2006/08/05/a-marketing-idea-that-shouldn%e2%80%99t-be-so-unusual/ Just because it happened in the Dot Com Boom doesn’t make it wrong. There were a few marketing ideas back then that were really good. Remember that over-used word "Evangelist?" http://www.mktpodcast.com/mktcast/2006/08/01/the-dot-com-boom-got-a-few-things-right/ Ralph Nader, longtime public interest advocate and corporate critic, hates Planet Central. Listen in to find out how an unusual marketing technique pissed off a former presidential candidate. Download as a PDF http://www.mktpodcast.com/mktcast/2006/07/25/ralph-nader-hates-planet-central/ Gas prices are high. North Korea has missiles aimed at us. Bird flu could become a pandemic. All good news for marketers. This week we’re talking about Opportunistic Marketing. http://www.mktpodcast.com/mktcast/2006/07/16/opportunistic-marketing/ If you really want to get on a customer's radar, hit them over the head with a sledge hammer. This week we're talking about high-impact direct mail. Download as a PDF http://www.mktpodcast.com/mktcast/2006/07/08/high-impact-direct-mail/ Everyone feels it these days. We're all chronically short of time. So how do you market to someone who's only got a second to listen? http://www.mktpodcast.com/mktcast/2006/06/29/marketing-to-the-time-challenged/ Using inventive marketing techniques sometimes means taking a page from the playbook of the CIA. http://www.mktpodcast.com/mktcast/2006/06/21/covert-marketing-techniques/ It’s entirely possible the phenomenon of product placement in podcasts could help to make millionaires of us podcasters. http://www.mktpodcast.com/mktcast/2006/06/13/product-placement-in-podcasts-%e2%80%93-the-next-thing/ Unfortunately, many marketers have not looked at media fragmentation as an opportunity. Far from causing problems, Planet Central believes fragmentation is an opportunity for companies like you to truly optimize your messages. The trick is to know which media to deploy for what purpose. http://www.mktpodcast.com/mktcast/2006/06/07/23/ Companies big and small often overlook a really valuable marketing tool - Micro Marketing. We think an important part of your marketing mix should be the smaller, more tactical, personal efforts. http://www.mktpodcast.com/mktcast/2006/06/01/how-big-business-can-think-really-really-small/