Planet Central MKT Podcast

Demand Generation 4

Steve — Tue, 30 Oct 2007 15:19:17 +0000

Demand Generation is the latest marketing buzz phrase to be taken over by internet specialists who know next to nothing about integrated marketing. Demand Generation PDF

Demand Generation

Steve — Wed, 24 Oct 2007 17:13:49 +0000

Demand Generation is the latest marketing buzz phrase to be taken over by internet specialists who know next to nothing about integrated marketing. Demand Generation PDF

Taglines - worth all the trouble?

Steve — Tue, 10 Oct 2006 13:25:11 +0000

Taglines. They’re the Holy Grail of the marketing world. Five words or less that must sum up an entire corporate personality. Does yours stand out among the thousands of others out there? Can it?

Political season has begun again. Oh, joy.

Steve — Mon, 11 Sep 2006 23:47:44 +0000

Well, it’s political season again and, once again, the negative campaigns are all around us. In the midst of all the ugliness, one particularly nasty campaign stands out.

Let’s bring back the jingle.

Steve — Sun, 27 Aug 2006 02:17:19 +0000

The last good jingle I heard was for 7-Eleven on the radio about 10 years ago.
They were launching a coffee that would help them stand up to the onslaught of Starbucks. This was a great jingle. I was humming it all day. Haven’t heard a good one since. This week we’re remembering those great jingles of yesteryear.

A marketing idea that shouldn’t be so unusual.

Steve — Sat, 05 Aug 2006 06:28:11 +0000

With so many vying for the consumer’s attention, having a consistent brand message is more important than ever. So why do so many companies jump around? This week we’re lamenting the lack of branding discipline and saluting one very successful company that attributes it’s incredible success to just that.

The Dot Com Boom got a few things right.

Steve — Tue, 01 Aug 2006 04:32:03 +0000

Just because it happened in the Dot Com Boom doesn’t make it wrong. There were a few marketing ideas back then that were really good. Remember that over-used word “Evangelist?”

Ralph Nader hates Planet Central

Steve — Tue, 25 Jul 2006 17:34:28 +0000

Ralph Nader, longtime public interest advocate and corporate critic, hates Planet Central.
Listen in to find out how an unusual marketing technique pissed off a former presidential candidate.

Download as a PDF

Opportunistic Marketing

Steve — Mon, 17 Jul 2006 03:46:17 +0000

Gas prices are high. North Korea has missiles aimed at us. Bird flu could become a pandemic. All good news for marketers. This week we’re talking about Opportunistic Marketing.

High-Impact Direct Mail

Steve — Sat, 08 Jul 2006 14:12:08 +0000

If you really want to get on a customer’s radar, hit them over the head with a sledge hammer. This week we’re talking about high-impact direct mail.

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Marketing to the time challenged

Steve — Thu, 29 Jun 2006 14:41:15 +0000

Everyone feels it these days. We’re all chronically short of time. So how do you market to someone who’s only got a second to listen?

Covert Marketing Techniques

Steve — Wed, 21 Jun 2006 16:29:05 +0000

Using inventive marketing techniques sometimes means taking a page from the playbook of the CIA.

PRODUCT PLACEMENT IN PODCASTS – THE NEXT THING?

Steve — Tue, 13 Jun 2006 21:52:10 +0000

It’s entirely possible the phenomenon of product placement in podcasts could help to make millionaires of us podcasters.

Conducting your marketing orchestra

Steve — Wed, 07 Jun 2006 06:55:54 +0000

Unfortunately, many marketers have not looked at media fragmentation as an opportunity. Far from causing problems, Planet Central believes fragmentation is an opportunity for companies like you to truly optimize your messages. The trick is to know which media to deploy for what purpose.

How big business can think really, really small.

Steve — Thu, 01 Jun 2006 16:45:47 +0000

Companies big and small often overlook a really valuable marketing tool - Micro Marketing. We think an important part of your marketing mix should be the smaller, more tactical, personal efforts.