Everyone feels it these days. We’re all chronically short of time. So how do you market to someone who’s only got a second to listen?

 

 Standard Podcast [3:02m]: Play Now | Play in Popup | Download (1150)

Using inventive marketing techniques sometimes means taking a page from the playbook of the CIA.

 

 Covert Marketing Techniques [3:56m]: Play Now | Play in Popup | Download (1154)

It’s entirely possible the phenomenon of product placement in podcasts could help to make millionaires of us podcasters.

 

 Standard Podcast [3:56m]: Play Now | Play in Popup | Download (1352)

Unfortunately, many marketers have not looked at media fragmentation as an opportunity. Far from causing problems, Planet Central believes fragmentation is an opportunity for companies like you to truly optimize your messages. The trick is to know which media to deploy for what purpose.

 

 Conducting your marketing orchestra [5:16m]: Play Now | Play in Popup | Download (1367)

Companies big and small often overlook a really valuable marketing tool - Micro Marketing. We think an important part of your marketing mix should be the smaller, more tactical, personal efforts.

 

 How big business can think really, really small. [5:44m]: Play Now | Play in Popup | Download (972)

Should your company be podcasting? We’ll answer some basic questions about this new medium and help you decide for yourself.

Download as a PDF

 

 Podcasting Stats and Facts [7:11m]: Play Now | Play in Popup | Download (897)

More and more companies are using blogs as a way to talk to prospects and customers. If your company isn’t blogging, what’s stopping you?

Download as a PDF

 

 To Blog or Not to Blog [6:17m]: Play Now | Play in Popup | Download (862)