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The last good jingle I heard was for 7-Eleven on the radio about 10 years ago.
They were launching a coffee that would help them stand up to the onslaught of Starbucks. This was a great jingle. I was humming it all day. Haven’t heard a good one since. This week we’re remembering those great jingles of yesteryear.
With so many vying for the consumer’s attention, having a consistent brand message is more important than ever. So why do so many companies jump around? This week we’re lamenting the lack of branding discipline and saluting one very successful company that attributes it’s incredible success to just that.
Just because it happened in the Dot Com Boom doesn’t make it wrong. There were a few marketing ideas back then that were really good. Remember that over-used word “Evangelist?”
