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Welcome to Planet Central’s marketing podcasting site. You can scroll through back issues, listen to them here and subscribe for regular feeds, straight to your MP3 player. |
Ralph Nader, longtime public interest advocate and corporate critic, hates Planet Central.
Listen in to find out how an unusual marketing technique pissed off a former presidential candidate.
Gas prices are high. North Korea has missiles aimed at us. Bird flu could become a pandemic. All good news for marketers. This week we’re talking about Opportunistic Marketing.
If you really want to get on a customer’s radar, hit them over the head with a sledge hammer. This week we’re talking about high-impact direct mail.
