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Demand Generation is the latest marketing buzz phrase to be taken over by internet specialists who know next to nothing about integrated marketing. Demand Generation PDF
Demand Generation is the latest marketing buzz phrase to be taken over by internet specialists who know next to nothing about integrated marketing. Demand Generation PDF
Taglines. They’re the Holy Grail of the marketing world. Five words or less that must sum up an entire corporate personality. Does yours stand out among the thousands of others out there? Can it?
Well, it’s political season again and, once again, the negative campaigns are all around us. In the midst of all the ugliness, one particularly nasty campaign stands out.
The last good jingle I heard was for 7-Eleven on the radio about 10 years ago.
They were launching a coffee that would help them stand up to the onslaught of Starbucks. This was a great jingle. I was humming it all day. Haven’t heard a good one since. This week we’re remembering those great jingles of yesteryear.
With so many vying for the consumer’s attention, having a consistent brand message is more important than ever. So why do so many companies jump around? This week we’re lamenting the lack of branding discipline and saluting one very successful company that attributes it’s incredible success to just that.
Just because it happened in the Dot Com Boom doesn’t make it wrong. There were a few marketing ideas back then that were really good. Remember that over-used word “Evangelist?”
Ralph Nader, longtime public interest advocate and corporate critic, hates Planet Central.
Listen in to find out how an unusual marketing technique pissed off a former presidential candidate.
Gas prices are high. North Korea has missiles aimed at us. Bird flu could become a pandemic. All good news for marketers. This week we’re talking about Opportunistic Marketing.
If you really want to get on a customer’s radar, hit them over the head with a sledge hammer. This week we’re talking about high-impact direct mail.
